Total VU VXP offers interactive advertisements, called “T-Spots”. Three incredible new ways to draw the consumer into the ad. T-Spots are possible in linear, picture-in-picture non-linear mode, or full window with four different angles at once.
T-Spot P: Each character in the story of the ad has their own Point of View and thread. Imagine a van commercial with the Mom, Dad and three kids in the back. Click on the girl to see the ad from her perspective. Then click on the Mom to see it from her perspective. The ad is different each time.
T-Spot I: The ad is Immersive, presented with multiple camera feeds within each scene. The viewer can switch and choose which optic to enjoy from scene to scene. This engages the viewer with the ad content.